Brand · Creative Strategy · Growth & Applied AI
Weight behind the work.
Growing iconic brands through their biggest inflection points
Steward of Yahoo, McDonald's, Clorox, and Chevron — through category launches, a global rebrand, and the biggest promotion in fast food. Advertising, then digital, then fifteen years of integrated communications, promotions, and consumer growth, then energy under regulation. External agencies and in-house teams — leading from each side of the marketing table. The sides aren’t the story. The disciplines are.
Las Vegas, NV & SF Bay Area, CA
About
It started with the message. The creative-analytical formula began at DDB and Tribal on the Clorox portfolio — four years learning advertising, then two on digital transformation. The craft of the message first, then the channels that were about to change what it could do. Twelve years there: all twelve on Brita, Kingsford and Hidden Valley through three strategic eras each.
Everything after that was added, not exchanged. Integrated communications taught me to make the parts move together. Promotions at McDonald’s taught immovable dates. Consumer growth at Yahoo taught the work to pay for itself — a 60+ person in-house agency, $75M+ in budgets, brand at 900-million-monthly-user scale. Energy under regulation at Chevron taught me to clear legal first, across 2,000+ stations, where every word had to survive counsel before it could move a consumer.
Each layer kept the one underneath it. The advertising craft is still in the growth work; the analytics are still in the creative. It’s why I know what an agency needs to make great work and what a client needs to approve it and defend it upstairs — I’ve sat in both chairs and set neither one down.
It’s not motivation, it’s discipline that moves the needle. At the end of the day I want mud on my boots and dirt under my fingernails. That’s the builder-leader I am.
The newest layer is applied AI — a practice built at Berkeley Haas and MIT Sloan — including a San Francisco Giants capstone on AI-driven fan engagement and flex membership growth.
The Connective Tissue
Six through-lines that compound across four brand portfolios — the constants beneath all of it.
“Todd consistently championed brave, creative solutions that were firmly grounded in strategic thinking.”
Christopher Clarke
ECD & Founder, Spring — Creative Studio @ TurboTax · six years with Todd at Yahoo and Verizon Media
Selected Work
Yahoo Inc. · Floyd Russ · Flagship
"Yahoo is For Lovers" — The Rebrand
"Answering 'does Yahoo still exist?' by re-grounding the brand in its promise — connecting people to their passions."
Yahoo's first major media spend in years, and a bold statement of intent for the newly independent brand. Partnered with documentary filmmaker Floyd Russ to cast real Yahoo users — an interior designer shopping from her inbox, a gym owner growing his business on Yahoo Finance, a hairstylist catching up on Yahoo News — each telling their own story of how Yahoo fits into their life. I was the strategic and business lead across the entire campaign, carrying the new brand voice into every channel: digital, social, OOH, and owned media. Organic posts from the cast and a social campaign on JuJu Smith-Schuster's TikTok, Instagram, and Twitter channels — plus PR coverage on network television — extended the reach even further.
Role
Strategic & business lead across the entire campaign
Challenge
Re-ground a 25-year-old internet brand in its promise — with the first major media spend in years
Result
American Advertising Awards Silver — +8% new users — 25M social impressions — +4% social following
Yahoo Inc. · Pentagram
A Whole New 'Hoo — Yahoo Brand Identity Overhaul
"Rebuilding a legendary internet brand from the inside out — and proving 900 million users still had reasons to fist-pump."
Yahoo was one of the most recognized brands on the planet, but it had lost its edge. The brief wasn't just a visual refresh — it was a strategic repositioning around a renewed mission: keep the world interested and interesting. I led the go-to-market and brand strategy side of a full identity overhaul developed with Pentagram — a new geometric wordmark, a bespoke typeface (Yahoo Sans), a proprietary grid system (the Yangle), and a brand character framework built around Generosity, Optimism, and Enthusiasm. The system had to flex across Sports, Finance, News, Mail, and Fantasy — each with its own passionate audience — while feeling unmistakably, unapologetically Yahoo.
Role
GTM & brand strategy lead, cross-platform rollout
Challenge
Modernize a 25-year-old internet legacy brand without losing the personality that made it iconic
Result
94% brand awareness — consideration climbed from 62% to break 70% for the first time in more than 10 years — deployed across 900M monthly users
Chevron Corporation
Gas-Price Education Campaign
"A consumer advocacy campaign that made California's gas tax burden impossible to ignore — and earned a response from the Governor's office."
California drivers were paying $1.75 more per gallon than the national average. The challenge wasn't the data — it was making abstract policy feel personal at the exact moment a consumer was feeling the pain. I led strategy and execution for consumer education across 2,000+ stations in the western region, sustained multi-quarter with creative refreshes: eye-catching pump signage, a bilingual QR-driven action hub, digital editorial partnerships, and consumer talking points designed to drive direct legislator contact. The signage phase drew statewide press coverage — including an opinion piece in the Sacramento Bee and a rebuttal statement from Governor Newsom's office.
In the media: Axios — the real reason California has the highest gas prices ↗
Role
Group Director, Account Management — strategy, creative oversight, P&L
Challenge
Translate complex energy tax policy into a visceral consumer moment at point of purchase
Result
2,000+ stations, multi-quarter — statewide press coverage — Governor's office issued public response
Yahoo Sports · NFL
Show Me the Football — Free Live NFL
"Free, one-tap live NFL — launched with a hype film, scaled with an automated design system, and celebrated on the biggest stage in sports."
Launched free one-tap live NFL streaming on Yahoo Sports with a hype film produced with The Seige and an automated design system built to keep pace with the season. The follow-up, "You Could Be Watching Football," turned around eight spots in two days and surpassed goals on every metric — installs, ad revenue, D7 retention, streams, viewers, and minutes watched. Capped by the Super Bowl LIII mobile fan cave activation in Atlanta with Calais Campbell.
Role
Director, Consumer Growth Marketing
Challenge
Make free live NFL a habit — from launch hype to season-long retention
Result
Millions streamed free — every launch metric surpassed — Super Bowl LIII activation
Yahoo Mail
New Yahoo Mail — Global Launch & the CRM Engine Behind All of Yahoo
Mail was never just an inbox — it was the account layer the entire Yahoo ecosystem ran on. Every product resolved back to an email address, which made Mail the CRM engine delivering news, finance, sports, league updates, fantasy, and the Yahoo Plus subscription ladder to 900M monthly active users worldwide. Relaunching it meant running the full funnel and the lifecycle underneath it at the same time: :15 spots, live events, and content partnerships across Snapchat, Twitter, BuzzFeed, and YouTube influencers on the acquisition side; onboarding, segmentation, preference management, and cross-product upsell on the retention side. Extended into "Out of Office Heroes" — a global influencer program plus live events built on Mail's product truth: auto-sorted travel and receipts means time back. The product story continued with "Defeat Life's Big Little Annoyances," honored by the American Advertising Awards, Shorty Awards, and Hermes Creative Awards.
Credits: Ads of the World — Defeat Life's Big Little Annoyances ↗
Role
Director, Consumer Growth Marketing
Challenge
Relaunch a legacy product to a new generation across every channel at once — without disrupting the identity layer every other Yahoo product depends on
Result
1B+ impressions · 4.3M installs · +5% brand sentiment
Yahoo Fantasy
Make Better Choices — The Gaming Ladder
"One value proposition across every fantasy product, and a ladder built to carry a free player up it."
Built to steal share from ESPN: "Make Better Choices" unified every fantasy product under one value proposition, backed by the FSGA #1 platform rating. The ladder started with Best Bracket Millionaire — a $1M March Madness contest marketed like a TV talent show, with millions playing — and climbed through Yahoo Fantasy Slate's free-to-play launch, video, social, and email in a Vegas neon style built to sell the no-stakes, coin-flip fun of the game. Each rung was designed to hand the player to the next one. The top rung, real money, is its own story — see Yahoo Sportsbook below.
In the media: Yahoo takes 4 awards, including Best Fantasy Football App ↗
Role
Director, Consumer Growth Marketing
Challenge
Unify a fragmented fantasy portfolio behind one proposition and keep players climbing
Result
Record new users and returning commissioners — four industry awards including Best Fantasy Football App
Yahoo Sports · Toyota · San Francisco 49ers · Levi's Stadium
The Toyota Hall of Fame — Fantasy Made Physical
"A digital feature with a title sponsor's name on it, standing inside an NFL stadium — and reinvented every season to keep earning the renewal."
Here Yahoo was the property, not the advertiser. The Hall of Fame had lived inside Yahoo Fantasy Football since 2007; Toyota bought the title, and it became a permanent installation in the Yahoo Game Day area at Levi's Stadium, home of the San Francisco 49ers — busts, artifacts, the history of fantasy football, a Kinect-powered throwing game, and a Yahoo-branded fan lounge upstairs. I held the Toyota, 49ers, and Levi's relationships across three seasons that followed — strategic oversight of the activation calendar and the creative, and revisiting the program year over year to decide what it had to become next. For 2016–17 that answer was virtual reality: Oculus Rift with Leap Motion hand tracking, so a fan could reach in bare-handed, pick up a hammer, and chisel their own bronze bust while the concourse watched on linked monitors. A sponsorship earns its renewal by being worth walking up to, season after season.
Credits: the VR build — Philip Samartan ↗
Credits: the installation and campaign — Chris Mead ↗
Role
Director, Consumer Growth Marketing — sponsor and venue relationships, strategic oversight of the activation calendar and creative
Challenge
Keep a title sponsor's flagship physical asset earning its place inside a stadium, season over season
Result
Three seasons of renewal on Toyota's longest-running Yahoo partnership — Toyota reported 1M+ visitors across the Hall of Fame platform and its in-game hub
Yahoo Sports · BetMGM
Yahoo Sportsbook, Powered by BetMGM
"A media property and a casino operator, one fan, and a path from watching the game to having money on it."
Launched November 14, 2019, eighteen months after the Supreme Court struck down the federal ban and while only nineteen states had legalized. The partnership put live odds inside the editorial product itself — on the game page, next to the score, beside the fantasy leaders — so the bet lived where the fan already was rather than in a destination they had to go find. New Jersey first, with a deposit-ten-get-a-hundred offer carrying the sign-up, then state by state as the map opened. Co-marketing in both directions: Yahoo brought the audience and the daily habit, BetMGM brought the book and the regulatory footing, and the handoff between them had to feel like one product. Launching inside a category that barely existed meant building the demand and the compliance at the same time.
In the media: Yahoo Sports — Yahoo Sportsbook, powered by BetMGM, launches Thursday ↗
Role
Director, Consumer Growth Marketing — partnership marketing and the conversion path
Challenge
Stand up a real-money product inside a news and fantasy audience, in a category two years legal and regulated state by state
Result
+30% lift in live sports viewership · +55% subscription sales
Yahoo · Global Events & Experiential
Global Storytelling — Events & Experiential
"Three global programs, one discipline: brand stories people could walk into."
The New Yahoo Mail launch came to life through live events with their own identities — "Slay the Holidays" in New York, a feature-themed game floor with a local-artist holiday market, and the "Upgrade Arcade" in Los Angeles, a high-tech carnival of games and prizes. "Out of Office Heroes" took the holidays global: a worldwide influencer program of gloriously bizarre videos plus live events in New York and Taipei, all built on Yahoo Mail's product truth — auto-sorted travel and receipts means time back. And "Let's Glow" carried the discipline into Global Pride: a summer-long platform across editorial, marketing, and popups in the US and UK, capped by Brighton Pride headline sponsorship with a purpose-built, fully accessible catwalk.
Role
Director, Consumer Growth Marketing — events & experiential lead
Challenge
Turn product truths and brand values into experiences worth showing up for — on three continents
Result
500K festival attendees · 375K live streams & VOD · 70K organic social impressions — live activations in NY, LA, Taipei, and Brighton
McDonald's · Twitter · Super Bowl XLIX
Super Bowl XLIX Real-Time Twitter Promotion
"We turned the entire 3+ hour broadcast into one huge McDonald's engagement."
A first-of-its-kind promotion: while America watched Super Bowl XLIX, McDonald's played along in real time — every time a commercial aired, McDonald's gave that advertised product away on Twitter. Any brand's ad became McDonald's moment. The strategic bet was to stop competing with the other advertisers and embrace all of them. That meant hijacking the biggest advertising night in America without buying a single spot in it: a live war-room operation writing, client-approving, and legally clearing giveaway posts keyed to an unscripted broadcast, ad break after ad break, for the entire game — 120+ people synchronized to make every post real. Fifty-six products went out the door, from a wheelbarrow of chips to eight cars, a year's supply of glue, and a helicopter ride. The brands being given away tweeted back, carrying the message to their own followings. The whole thing ran without a single hashtag.
In the media: Ad Age — Twitter crowns McDonald's the winner of the Super Bowl ↗
Case Study Video: the war room, the giveaways, the results ↗
Role
Director, Account Management — promotion strategy & live execution
Challenge
Run a live, real-time national giveaway keyed to an unscripted broadcast
Result
+96% positive sentiment · most retweeted brand ever in a single day · 1.2M retweets · 7% sales lift · 114.4M average viewers, the most-watched U.S. broadcast at the time
McDonald's · The Marketing Store · Hasbro
Money Monopoly Reimagining + In-App Prize Redemption
"The biggest promotion in fast food, pointed toward the app era."
Reimagined the Hasbro-partnered Monopoly promotion with in-app prize redemption to drive downloads — bringing a legacy peel-and-win mechanic into digital play. Epilogue: the 2025 relaunch rebuilt the game entirely around the app — the model this work pointed toward a decade earlier.
In the media: TIME on McDonald's Money Monopoly ↗
Role
Director, Account Management — McDonald's Portfolio
Challenge
Modernize fast food's biggest promotion for mobile without breaking what made it work
Result
10% volume growth on selected menu items · larger baskets
McDonald's Family Division · Sony Pictures · Illumination
Studio Partnerships — Angry Birds & Minions
"Two global film releases, one playbook: turn box-office anticipation into Happy Meal demand."
Back-to-back entertainment partnerships for McDonald's Family Division — The Angry Birds Movie with Sony Pictures and Minions with Illumination. Happy Meal programs and promotional moments built around each release, coordinating studio approvals, licensed property guidelines, global toy programs, and in-restaurant activation on immovable theatrical timelines. Different films, same marketing muscle: property marketing, licensing navigation, and family-audience promotion at global scale.
Role
Director, Account Management — McDonald's Family Division
Challenge
Align two studios, a licensor, and a global restaurant system on fixed theatrical windows
Result
Happy Meal programs + promotional moments across two global releases
Kingsford · DDB
Slow Down and Grill — A Decade of Stewardship
"An American icon walked through three strategic eras — and repositioned around what charcoal really sells: time together."
Ten years on one of America's most beloved brands. The nostalgia era of the early 2000s gave way to "Welcome Back" and "Spring Grilling" in 2009, before the 2012 "Slow Down and Grill" repositioning reframed charcoal against the gas-grill convenience story: real fire takes longer, and that's the point. Slower is better — for the food and for the people around it.
Role
Director, Integrated Marketing Communications
Challenge
Keep an icon relevant across a decade of shifting grilling culture — and turn its "slowness" into the sell
Result
Three strategic eras stewarded over ten years — brand repositioned around ritual, not fuel
Brita · DDB
Filter For Good — Twelve Years, One Brand, One Category Shift
"The only arc in the portfolio where the brand didn't follow the culture — it helped move it."
Twelve straight years on Brita — the longest single-brand run in the portfolio, and the one arc that tracked a category-level cultural shift rather than a seasonal one. The early era sold filtration as household utility. Then came the turn against single-use bottled water, and in 2007 Filter For Good made Brita the brand of that movement: Clorox's first major purpose platform, born digital, built on a consumer pledge and a Surfrider Foundation partnership, with Sierra Club endorsement, Dave Matthews Band and mtvU on tour, Climate Ride, and The Biggest Loser. The Brita & Preserve filter recycling program followed in 2008, closing the loop on the product itself. By 2014 the argument had widened from bottles to everything else Americans were drinking — "Raining Soda Cans" set 13 billion gallons of sugary beverages a year against the simple choice of filtered water, under "Nothing Is Better." Underneath all of it, the final era built the infrastructure — Clorox's first consumer preference center was built for Brita before it rolled out across the full portfolio.
In the media: Brita & Preserve filter recycling announcement ↗
Role
Brand lead all twelve years — through Director, Integrated Marketing Communications
Challenge
Grow a filtration brand at the exact moment an adjacent category — bottled water — became the thing consumers wanted to quit
Result
Clorox's first major purpose platform, and twelve consecutive years of stewardship through a category-level cultural shift
Clorox · DDB
Health & Wellness — Pirates & Mermaids
"Kids turned the bathtub into an ocean. The strategy underneath: a clean bathroom is what makes the play safe."
The campaign that moved Clorox from a laundry brand to a household disinfecting authority. Surreal, celebrated spots directed by Matthias Zentner turned bathtubs into pirate seas and mermaid worlds, with the product promise sitting underneath the fantasy rather than on top of it. The health-and-wellness strategy thrust Clorox disinfecting products into the marketplace and helped launch Clorox disinfecting wipes — a format most households hadn't adopted yet — into a space that grew into a $2B category.
In the media: The Wall Street Journal ↗
Role
Brand and integrated communications lead, Clorox disinfecting portfolio
Challenge
Establish Clorox as a health-and-wellness authority and build demand for a wipes format most households hadn't adopted yet
Result
Disinfecting wipes launched into what grew to a $2B category; work covered by The Wall Street Journal
Clorox & DDB · Quick Hits
Armor All · DDB
NASCAR Motorsports Partnership
From "protect and shine" to humorous lifestyle work, with NASCAR integrations featuring Tony Stewart. The shift moved Armor All out of the product demo and into car culture itself — talking to enthusiasts through the sport they already followed, so the brand showed up where the passion for a clean car actually lived.
NASCAR · Tony Stewart
Glad · DDB
Glad to Give Platform
Born in 2010 from a strategic IMC insight: Gladware is how people share meals and snacks with friends, family, and neighbors — Glad helps people give. The first marketing partnered Gladware with Cookies for Kids' Cancer, and the program grew into Glad trash bags and the Katie Holmes #GivingTuesday promotion, securing 100M+ impressions.
100M+ impressions · 2010 – ongoing
Liquid-Plumr · DDB
PowerJet National Launch
Led from inception through creative strategy to market — owning marketing budgets, timelines, legal, and logistics. Launched across 40,000 national retailers in the US and Canada.
Silver, New York Festivals · Archive & CA Annual
In the media: "Quick-Clearing Clogs No Longer a Pipe Dream" ↗
Clorox Portfolio · Tribal
Complete Digital Transformation
15+ digital programs in two years, anchored by Clorox's first consumer preference center — built for Brita, then rolled out across the full portfolio. Alongside it: complete site rebuilds, loyalty, and retailer activation. Together these programs and technology upgrades laid the groundwork for the "sense and respond" marketing Clorox moved to afterward.
15+ programs in two years
“In addition to being amazingly savvy and strategic, Todd is a fire-juggling, trailblazing, cat herder.”
Patty Clark
Associate Creative Director, Intuit · worked with Todd at Yahoo
By the Numbers
Four portfolios, every layer — what the work actually moved.
“I was consistently impressed with his ability to strategically manage complex multi-channel GTMs. Todd was able to push creatives to the next level, leveraging his years of agency experience.”
Rachel Heit
Chief Marketing Officer, San Francisco Giants · five years with Todd at Yahoo
Career Highlights
Fifteen programs, five portfolios, one through-line: advertising taught the craft, digital taught the channels, integrated marketing taught how to make the parts move together, promotions taught immovable dates, growth taught paying for itself, and energy taught that public policy is brutal and that you always clear legal first.
Entrepreneurship New Business Development eCommerce
2025 – Present · Fox Den Ventures
Independent advisory practice, built on every layer of brand stewardship that came before it — and the first time the whole stack has been mine to run.
Founder & Principal
Fox Den Ventures · Remedy Editorial
Rebranded a twenty-year-old post-production editorial house into a filmmaker-led, full-service production company — new-business infrastructure, editorial calendar, and social program built to carry it.
Founder & Principal
Fox Den Ventures · Dynafish
US direct-to-consumer launch for Dynafish — ecommerce build plus go-to-market paid social.
Regulatory Energy Point-of-Sale Editorial
2024 – 2025 · Chevron
The hardest translation job of the career — policy, price, and public trust, in language a driver reads in four seconds at the pump.
Group Director, Corporate Affairs
Chevron
Translated complex public policy, taxes, and fee structure into consumer-understood messaging on gas prices, and led the in-house corporate affairs account team.
Growth Marketing Promotions Experiential
2008 – 2023 · DDB · The Marketing Store · McDonald’s · Yahoo
Integrated communications, promotions, then growth — the work moving from building campaigns to owning the number.
Director, Consumer Growth Marketing
Yahoo · BetMGM
Yahoo Sportsbook launch with BetMGM — a new gaming ladder from free-to-play acquisition through real-money conversion and subscription.
Director, Consumer Growth Marketing
Yahoo
The global Yahoo rebrand, “Yahoo is For Lovers” — strategy and business side across the whole platform, with Mail as the CRM engine underneath it.
Account Director, Promotions
The Marketing Store · McDonald’s
Two studio film partnerships — Sony Pictures (Angry Birds) and Illumination (Minions) — Happy Meal programs built to the release calendar.
Account Director, Promotions
The Marketing Store · McDonald’s
Reinvented Monopoly at McDonald’s — the Hasbro property rebuilt around in-app prize redemption for additional prizing.
Account Director, Promotions
The Marketing Store · McDonald’s · NFL
Game Time Gold — national NFL promotion synchronized to live broadcast, with the weekly winner revealed on NBC’s Sunday Night Football pregame show.
Account Director, Promotions
The Marketing Store · McDonald’s
First-ever live Twitter giveaway during the Super Bowl (XLIX) — real-time giveaway of every product advertised in the game’s commercials.
Account Director, Integrated Marketing Communications
DDB · Hidden Valley Ranch · Kingsford
Three distinct eras of business evolution on each brand — repositioning both as the category and the consumer changed underneath them.
Account Director, Integrated Marketing Communications
DDB · Clorox
Launched and led the Integrated Marketing Communications team — the discipline and the group.
Advertising Digital Lifecycle
2002 – 2008 · DDB · Tribal Worldwide · Clorox
Learning the craft on an eleven-brand portfolio — and taking a product, a category, and a platform to market for the first time.
Account Supervisor, Digital
Tribal Worldwide · Clorox
Digital transformation across the Clorox franchise — complete website rebuilds, loyalty, social, customer relationship management and search, plus the first preference center Clorox ever had.
Account Executive
DDB · Brita
Filter For Good with the Surfrider Foundation — first mission-driven brand platform, and Brita’s position through the anti-bottled-water movement.
Account Executive
DDB · Clorox
Launch of Clorox Disinfecting Wipes — not a product launch, a category launch. Building demand where the category did not exist yet.
Junior Account Executive
DDB · Clorox
Nationwide launch of Liquid-Plumr PowerJet — inception through creative strategy to market. First product launch.
“Todd has a unique ability to build a strong, vibrant, creative team culture during times of significant change.”
Josh Jacobson
Product Leader · partnered with Todd’s team on Yahoo Mail campaigns
Brand Partners
Four portfolios, 375 years of combined brand history — the brands, agencies, and partners behind the work.
“I was always in awe of Todd’s ability to command a room and sell our cross functional partners on new creative ideas — even people who were initially on completely different pages.”
Alannah MacIntyre
Principal Design Program Manager · worked with Todd on Yahoo’s internal marketing team
Recognition
Yahoo Mail — "Defeat Life's Big Little Annoyances"
American Advertising Awards, Two Bronze · Shorty Awards, Finalist & Audience Honor · Hermes Creative Awards, Platinum
Yahoo
"Yahoo is For Lovers"
American Advertising Awards, Silver
Yahoo
Yahoo Fantasy
FSGA #1 Platform Rating — foundation of the "Make Better Choices" repositioning
Yahoo
Liquid-Plumr PowerJet
Silver, New York Festivals · Archive & Communication Arts Annual
DDB
Applied AI & Capstones
SF Giants: Signal-Based Marketing Orchestration
A thesis-level AI framework reimagining how the San Francisco Giants grow flex memberships. Rather than calendar-driven campaign assumptions, the model deploys predictive AI as a signal-based decisioning system — ingesting fan behavior, intent signals, and contextual data to trigger personalized outreach at the right moment, through the right channel, at the right offer.
Remedy: Agentic BD Playbook
The capstone for MIT Sloan's "Implementing Agentic AI" program, applied to a live business — the business development workflow at Remedy, a filmmaker-led production company. Using the program's WHAT / HOW / SCALE framework, the playbook deployed an agentic lead-sourcing agent governed by a no-send firewall (the agent researches and drafts; only a human sends), integrated with a composite prospect-scoring model — Heat, Readiness, and Fit rolled into A/B/C tiers — and a designated human agent manager accountable for oversight. Not a demo: a working system for a working pipeline, built to show how a 20-year-old creative company adopts AI without losing its judgment.
MIT Sloan · MIT Schwarzman College of Computing
Implementing Agentic AI: Building Your Organizational Playbook
Certificate · April 2026
Haas School of Business · UC Berkeley
AI Business Strategies and Applications
Certificate of Excellence · 2025–2026